PROJECT OBJECTIVES
Redesign Brand Identity
Develop a primary visual identity as well as sub-logos for wedding, social and corporate events.
Solidify Positioning
Messaging and visuals to emphasize a commitment to using fresh ingredients for all catered events.
Lead Generation
Develop tools specifically to reach out to new users, especially those tied to special events and holidays.
Creative Professionalism
Unify the look and messaging on all pieces and assume primary creative role from in-house marketing.
Attending to your every need
ROBERT RYAN CATERING
Robert Ryan Catering
Robert Ryan Catering is a family-owned caterer and event designer that prides itself on providing complete event services for wedding, corporate and social gatherings. They own three distinctive event locations that provide world-class gourmet cuisine and event management. Their previous identity did not convey the commitment to using fresh local ingredients, nor did it address the uniqueness of the different event types.
RESULTS
Visual Identity
We first created a primary visual identity with a fairly realistic icon of peas. This served as the foundation for the other marks. The style not only highlighted fresh ingredients, but the presentation of the icon emphasized that Robert Ryan only used "real" ingredients. We then created three other marks specifically for use with Social, Wedding, and Corporate events.
Collateral
With the new mark as the base, we developed several other pieces that served to help reintroduce Robert Ryan. New corporate stationery, a custom die-cut holiday promotional piece, catering response cards for partner locations, and consultation on redesigning the website were all components of the launch. With each of these pieces we provided art direction and/or developed the copy and illustrations.
