We’re not your typical branding agency. Seriously.
Authentige™ isn't really an "agency" at all. Our model is designed to maximize your marketing budget. We use a core team of branding professionals and bring in outside experts only when you need them...all without the glitzy offices.
A narrow focus
At Authentige, we partner with businesses and organizations that have remarkable potential, and provide those clients with strategic insight, targeted branding, and development of their creative marketing tools.
But what does remarkable mean? Maybe you’re young or still growing. Maybe you’re focused only on regional customers. Or maybe you’ve found a market niche and want to excel in it. It's what makes you different and memorable in the mind of your customers, and gets them talking. Because no matter how you define your business, you need to be able to stand out.
A novel approach
Whoa. That sounds like it could get expensive. With a traditional agency, yes, it could get expensive. Typical agencies have a lot of overhead costs, like rent, utilities, upkeep, not to mention salaries, benefits, and bonuses for the senior leadership, no matter if they worked on your project or not. Authentige uses a model that brings together independent talent on your projects, only when needed. You get agency benefits - complete services and whole-project management - for a cost comparable to using a freelancer.
But we also offer brand strategy and competitive analysis. Our background in corporate marketing environments enables us to analyze the competitive landscape and assess which approach will connect best with your specific target customers.
“Their strength lies in the ability to both understand you as the client, and your customers, to a greater degree than other firms we’ve worked with.”
Our focus on smaller, values-driven businesses is rooted in our upbringing and the principles we inherited: Strong Christian faith commitment to social issues; the importance of community; and working with growing companies. This background is uniquely suited to help your organization be successful.
WHO WE ARE
Small town roots
Our focus on working with ethically-driven organizations stems from our upbringing: A strong Christian faith; an active concern for social and environmental issues; the importance of community and relationships; and a commitment to economic stewardship.
Authentige was started by Greg Elliott. He grew up in small town Iowa and graduated from Iowa State University with a degree in Graphic Design. He has worked on the creative side as a freelancer, graphic designer, and agency art director. After earning his MBA from Eastern University, he moved to the client side as brand director for a product development company, and marketing manager with a national transportation products company. He understands the challenges and the benefits of a freelance model, versus an agency model.