Waving a Flag of Leadership
Northwestern College is a small Christian liberal arts college located in northwest Iowa. Its long tradition of athletic success includes national championships in 3 NAIA sports, but the athletic programs had always used the primary college logo. The Raiders identity, had 3 objectives: A connection to the institutional mark; A focus on the mascot name Raiders; and a non-violent way to depict the competitive traits of their student-athletes.
ROLE: Creative Director, Art Director, Designer
"We saw a need for a visual identity that complimented the college's logo while making a more commanding impression in the athletic arena. Greg did an excellent job managing the entire process, from initial surveys through the design exploration process to providing thorough talking points to help introduce the new identity."
VICE PRESIDENT, MARKETING & ENROLLMENT