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Celebrating a diverse heritage

American Reformed Church

The name American Reformed comes from being the first  English-speaking (i.e. American) church in this historically Dutch community. Changing from a simple ARC acronym, the new branding now conveys their unchanging mission to be a vibrant, forward-thinking, diverse community that is welcoming to all.

ROLE: Creative Director, Art Director, Designer

STRATEGY
BRANDING
DESIGN

"Greg was phenomenal! He helped us put together a process to garner feedback from our constituents, took the time to learn about our culture, listened well to our desired hopes for a new visual identity, and created the pieces our congregation and staff leaders embraced enthusiastically."

 

M. HARDEMAN

PASTOR, AMERICAN REFORMED CHURCH

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