Celebrating a diverse heritage
American Reformed Church
The name American Reformed comes from being the first English-speaking (i.e. American) church in this historically Dutch community. Changing from a simple ARC acronym, the new branding now conveys their unchanging mission to be a vibrant, forward-thinking, diverse community that is welcoming to all.
ROLE: Creative Director, Art Director, Designer
"Greg was phenomenal! He helped us put together a process to garner feedback from our constituents, took the time to learn about our culture, listened well to our desired hopes for a new visual identity, and created the pieces our congregation and staff leaders embraced enthusiastically."
PASTOR, AMERICAN REFORMED CHURCH