Your impact starts with a strong brand strategy
A distinctive brand requires planning, design, and delivery.
The Authentige™ process offers a complete range of branding and creative services, from research and planning; to identity development, messaging, and brand creative; to rollout, SEM, and evaluation. All with the goal of helping you make a bigger impact.
Strategy
A brand strategy defines how, where, when and to whom you plan on communicating and delivering on your brand. But the strategic process is one of self-discovery…and competitive discovery. Where are the opportunities? How and when should you advertise? Which distribution channels should you implement? What is the competition doing, and how should you position yourself? Position? Positioning is a strategic approach to branding. It is the ability for you to own a distinct position in the mind of the consumer that separates you from your competition. To help define that position, we offer:
DISCOVERY
BRAND STRATEGY
COMPETITIVE ANALYSIS
POSITIONING TESTING
CONTENT STRATEGY
Branding
Branding is the visual and verbal communication of your brand. Most people think “logo” when they hear branding. Your logo and visual identity are the foundation, but communicating a memorable brand goes well beyond your logo to include your messaging and other visual brand components - color, typography, texture, etc. If your brand is your promise to your customer, then your branding should offer visual cues to let them know what they should expect from your products and services. It’s what makes you, you, and it needs to be authentic. Our branding services include:
NAMING
VISUAL IDENTITY
BRAND MESSAGING
BRAND ARCHITECTURE
GRAPHIC STANDARDS
Creative
You've done your research. You know your industry. Your new visual identity is ready to go. But how do you introduce your brand to your audience at each touchpoint? A crucial component of conveying your brand promise is developing the right marketing tools to reach the right audience at the right time...and doing so in a memorable, consistent way. Whether that's through digital assets, social media, print collateral, direct mail, or a comprehensive launch campaign, we manage award-winning design talent to ensure your success. Our partnerships include experts in:
GRAPHIC DESIGN
WEB DESIGN/DEVELOPMENT
CONTENT CREATION/COPYWRITING
VIDEO PRODUCTION
SOCIAL MEDIA
Launch
You've got the buy-in from your internal team. You've developed the visual identity and marketing creative assets to support your brand and convey your message. Now is the time that the work really begins. How are you going to introduce your new brand to all of your stakeholders? Do you know how to reach untapped audiences and connect with prospects that may not be aware of your offerings? Is your entire team prepared to articulate your brand promise and serve as brand advocates? All of these questions should be answered before you launch. We can help. Our launch services include:
LAUNCH PLANNING
ADVERTISING & PROMOTION PLANNING
SEO/SEM
CONTENT CALENDAR DEVELOPMENT
EVALUATION