...by continuing to conflate logo design with branding, designers overemphasize the importance of a logo in the overall success of a brand.

New Staples Logo About Established in 1986, Staples is an office supply retailer with more nearly 1,500 stores located in 45 states, the District of Columbia...

New Department of Defense Logo About As with most of my ReBrandNew posts, I try to decipher how a new logo design is driven by a shift in the mission of the ...

New Uber Logo by Wolff Olins About As the pioneer in the industry, the name Uber has become ubiquitous with ride sharing. Launched in 2009, Uber quickly beca...

New City of Eagan Logo by Peters Design About The City of Eagan recently completed a year and a half long rebranding process, moving from a stale, 1970s-era ...

New MoveOn Logo by RedPeak About MoveOn is a public policy and advocacy organization that focuses on creating support and awareness for progressive causes an...

About TaxSlayer is a privately held tax preparation and financial technology company based in Evans, GA. The company offers online tax preparation technology...

PREVIOUS WORDMARK AND NEW WORDMARK COMPARISON About Established in 1769, Dartmouth is a private, liberal arts, Ivy League university that consistently ranks ...