Greg ElliottNov 14, 20194 minLogo Design is not Branding: Understanding the Differences...by continuing to conflate logo design with branding, designers overemphasize the importance of a logo in the overall success of a brand.
Greg ElliottApr 11, 20194 minThe New Staples Logo: A Rebrand That Should Have Been TabledNew Staples Logo About Established in 1986, Staples is an office supply retailer with more nearly 1,500 stores located in 45 states, the District of Columbia...
Greg ElliottJan 7, 20194 minNew Department of Defense Logo: I Hope This Is Fake NewsNew Department of Defense Logo About As with most of my ReBrandNew posts, I try to decipher how a new logo design is driven by a shift in the mission of the ...
Greg ElliottNov 15, 20184 minThanks Mom! Are We Conditioned to Accept Poor Design?PHOTO CREDIT: THE ART OF EDUCATION Do you remember your excitement as a kid when your mom stuck one of your paintings on the refrigerator for everyone to see...
Greg ElliottSep 21, 20185 minUber: An Unpredictable Ride from Uninspired Logo to Memorable IdentityNew Uber Logo by Wolff Olins About As the pioneer in the industry, the name Uber has become ubiquitous with ride sharing. Launched in 2009, Uber quickly beca...
Greg ElliottAug 28, 20184 minThe 6* Types of Logos, and When to Choose Each.In the competitive world of look-alike products, a distinctive company logotype is one if not the principal means of distinguishing one product from that of ...
Greg ElliottAug 17, 20184 minThe City of Eagan: An Outlet for Beautiful Community RebrandingNew City of Eagan Logo by Peters Design About The City of Eagan recently completed a year and a half long rebranding process, moving from a stale, 1970s-era ...
Greg ElliottMay 8, 20184 minNew MoveOn Logo & Identity: A Truly Progressive RedesignNew MoveOn Logo by RedPeak About MoveOn is a public policy and advocacy organization that focuses on creating support and awareness for progressive causes an...
